On the heels of a massive publicity push, more than 1 million people have signed up for Trump accounts, according to a post by the White House on X — well ahead of the July launch date.
The “free money” is likely a major incentive. The federal government has said it will make a one-time $1,000 contribution into the accounts of all eligible children born on or after Jan. 1, 2025, through Dec. 31, 2028. A growing number of companies have pledged to match the Treasury’s deposit for children of employees, and philanthropists in multiple states have committed to seed the accounts of certain qualifying families.
“The president has called on business leaders and philanthropists all around the country to get involved in the initiative,” Treasury Secretary Scott Bessent said Friday during a speech at the Economic Club of Dallas.
And yet, beyond the initial deposits, plenty of questions remain about how these accounts will be managed and invested.
Here’s a look at other stories affecting the financial advisor business.
