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On the heels of a massive publicity push, including a Super Bowl 60 ad and a billboard in New York’s Times Square, families have filed about 2 million forms to open Trump accounts, Treasury Secretary Scott Bessent said at an event near Dallas on Friday.
“As we approach 2 million forms, that will probably be about 3 million children,” Bessent said.
The stop was part of the Trump Accounts Tour, following an earlier speech at the Economic Club of Dallas, where Bessent also plugged the accounts.
“Programs like this often struggle with sign-ups,” Matt Lira, co-founder of Invest America, a nonprofit advocacy group, told CNBC in an interview. Invest America paid for the Trump account Super Bowl commercial and has been promoting the new investment accounts for children.
