Like many wild and wacky ideas, it all started down at the pub.

"I was literally looking out the window at that intersection and thought, 'What if we put in a beach volleyball court and play a competition?'

"On a tar road. In the middle of a town 400km from the nearest beach," Simon Sutherland, 51, says.

He wanted to bring the party vibe of Bali's Kuta – a popular island holiday spot for many Australians – to his hometown of Cootamundra.

And so that night he went home and drew up plans for Australia's own "Coota Beach" and its now famous annual volleyball tournament.