Its flamboyant styles are gracing red carpets and going viral on TikTok
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Cheap data, cheaper clothes and improving logistics have made trends more accessible
A spate of painful reforms is beginning to show results
Rich and poor consumers are seeing their spending patterns converge
It has benefited from a slice of luck, a commitment to economic reform and a shove from Donald Trump
The continent’s food markets are more dynamic than commonly thought
Its transformation can be seen in its evolving palette
