Feb. 16 (UPI) -- The Mexican government announced a national film support plan that includes a tax incentive to attract major audio-visual productions, including international streaming platforms.

The measure, published Monday in the country's Official Gazette, allows producers to claim a tax credit of up to 30% of project expenses incurred in Mexico, with the stated goal of boosting local production, creating jobs and ensuring foreign shoots hire Mexican talent and services.

Mexican President Claudia Sheinbaum presented the initiative at a public event Sunday attended by actor and producer Salma Hayek, who had sought support for the initiative.

"It is necessary to have incentives for cinema, to find ways to encourage more filming in Mexico. That includes international productions, but especially national filmmaking, particularly independent projects," Sheinbaum said.

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