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The Year of the Horse kicks off this weekend, and China’s artificial intelligence companies are splashing out the cash in what is being called “The Lunar New Year AI War.”

To land prime placement for its Doubao AI model, TikTok owner ByteDance is handing out 100,000 prizes during the country’s main holiday TV gala, including luxury cars. It is giving away money packets, too, with some an auspicious CNY8,888, about $1,280.

Baidu

, Tencent