DUBAI: The Saudi Fashion Commission’s Saudi 100 Brands program is part of the Saudi Cup 2026, held from Feb. 13-14 at King Abdulaziz Racecourse in Riyadh.
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The event marks the fourth year in a row that the initiative has featured at the internationally recognized sporting and cultural event.
The fashion program is spread over two days, with runway presentations scheduled throughout the evenings. On Feb. 13, collections were presented by Saudi fashion brands THEXO, Enays and Sulitude. Feb. 14 features runway shows by MD29, Adara By Fa and Hajruss.
Alongside the runway program, a dedicated exhibition space showcases selected jewelry and accessories pieces, allowing visitors to view the work up close.
