Whether it's Tom Cruise and Brad Pitt having a fist fight on a rooftop, Will Smith battling a red-eyed spaghetti monster, or Friends characters reimagined as otters, clips made using Seedance 2.0, a powerful new AI video tool, have been flooding social media.
Seedance was launched by ByteDance, TikTok's Chinese owner, which bills it as delivering "an ultra-realistic immersive experience".
It immediately set alarm bells ringing in Hollywood and beyond, with Deadpool writer Rhett Reese warning: "I hate to say it. It's likely over for us."
Many of the clips are based on real actors, TV shows and films, and major US studios have now demanded that it must "immediately cease" infringing copyright.
Seedance can quickly make highly realistic clips from a short, simple text prompt, and users have also been posting scenes based on shows and films like The Lord of the Rings, Seinfeld, Avengers and Breaking Bad.
