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When Steve Beard took on the role of CEO at higher education firm Adtalem Global Education
in 2021, the company was undergoing a significant strategic shift. It had identified gaps in the health-care workforce pipeline, which were expected to grow. That led Adtalem to exit its other education business units and focus solely on health-care education.
In that moment, Beard said the company could have changed its name, allowing it to “claim a different positioning.” However, as it looked at the increasingly fragile health-care workforce, it wanted to ensure it was a critical part of solving that problem before it planted a new flag.
Last week, Adtalem announced it would be changing its name to Covista, which Beard said reflects what the company has done so far, but also what it sees ahead.
