Super Bowl ads are supposed to increase sales for the company buying the airtime, but one commercial may have had the opposite effect for Ring.
The home security and smart device company experienced some social media backlash after the Super Bowl, thanks to an ad that showed off its new feature. “Search Party” lets pet owners find their lost animals by telling all cameras in their neighborhood to search for visual matches.
The ad, which can be seen below, claims that the feature has helped find “more than a dog a day.”
Some might consider that progress, but many on social media had a different take, including “terrifying,” “creepy” and “dystopian.” Others feared the ad was just a warning sign of a pending surveillance state:
HuffPost has reached out to Ring for comment.
