The documentary’s second week slump equates to around six tickets per cinema
Compared to its barnstorming US opening 10 days ago, when it charted at No 3 in the box office charts and made $7.2m (£5.76m), Melania’s UK start – No 29, £32,974 overall across 155 cinemas for a site average of £212.80 – was modest.
But the documentary has still dropped significantly in its second week of UK release, with tracking organisation Comscore confirming it has taken £4,091 from 62 locations, meaning a site average of £65.98 – or around six tickets per venue.
The film’s UK total now stands at £61,850, an 88% decline since last week. In the US, the equivalent figure – 67% – is also significant though not quite so precipitous.
Reviews in the UK have been particularly scathing, with the Guardian’s Xan Brooks describing it as “a gilded trash remake of The Zone of Interest” and “two hours of pure, endless hell”. But the film has been met with near universal critical disdain.
