A conservative political group cofounded by late activist Charlie Kirk livestreamed an alternative halftime show Sunday, Feb. 8, as the official Apple Music Super Bowl 60 halftime show aired on NBC.

Turning Point USA announced plans for its "All-American Halftime Show" after Puerto Rican megastar Bad Bunny was tapped for this year's Super Bowl halftime performance.

The selection drew backlash, including from President Donald Trump, who told Newsmax he had "never heard" of the popular Puerto Rican rapper.

Bad Bunny, who performs primarily in Spanish, recently spoke out against Trump's immigration enforcement actions at the Grammy Awards, saying "ICE out" during his acceptance speech.

The conservative organization began streaming the alternative halftime show just after 8 p.m. ET on Turning Point's YouTube channel. The group described the show as an "opportunity for all Americans to enjoy a halftime show with no agenda other than to celebrate faith, family and freedom."