Google and Microsoft offer lucrative deals to promote AI, but even $500,000 won't sway some creators

Tech companies like Microsoft

and Google

are going after new users for their AI services the way any marketer tries to make their products look cool: through social media influencers.

Other artificial intelligence players, including OpenAI, Anthropic and Meta

, are also hiring social media creators to post sponsored content on apps like Facebook, Instagram, YouTube and even LinkedIn. The payout for these promotions can reach into the hundreds of thousands of dollars, according to industry experts.