RIYADH: Alshaya Group, a leading global brand management company, plans to make long-term investments in Saudi Arabia over the next three years.

These investments will include expansion in the retail and real estate sectors, as well as the introduction of new brands to the local market, according to John Hadden, the group’s CEO, who spoke to Al-Eqtisadiah newspaper on the sidelines of the Retail Leaders Circle Global Forum.

Hadden stated that Alshaya has been operating in the Kingdom for nearly 40 years and that the Saudi market is now one of the group’s most important strategic growth regions, given the rapid pace of urban development projects and rising consumer demand.

The Avenues Project in Riyadh, Khobar

He explained that the group is partnering with Al-Fozan Co. to develop two major commercial projects, The Avenues Riyadh and The Avenues Khobar, which are expected to open within the next two years. He added that these projects represent a long-term investment that reflects the group’s confidence in the growth of the Saudi economy.