After more than three decades in entertainment, Robbie Williams is back on the road and ready to celebrate.
His new album, Britpop, is his 16th number one, breaking the previous record set by the Beatles.
The singer, whose Long 90s tour begins this week, is taking a moment to mark his achievement.
"I think as British people we're very good at piercing the balloon of our own success and undercutting it and devaluing ourselves," he tells BBC News. "It's what we do best. In many ways it's why we're great.
"But with this one, I really want to let it sink in and I really want to stand in the middle of it and go, 'OK, success, do your thing to me'."
