Tackling crepey skin can feel like a nightmare, especially when you’re also dealing with sun damage or rapid weight loss that affects more than just your face. That said, we spotted a retinol body lotion that Amazon reviewers adore, not only for moisturizing the entire body, but also for its skin-firming capabilities. This hidden Amazon gem has been labeled “magic in a bottle” by reviewers for its smoothing sorcery and it’s shockingly only $20 at full price!The brand boasts that it softens the appearance of rough-textured skin, smooths wrinkles, and nourishes the skin — and the people definitely agree.Unlike other retinol-based lotions on the market, reviewers say this offering stands out thanks to its thoughtful formula. Formulated with retinol and ferulic acid (an ingredient that works to remove antioxidants to reverse sun damage, and more), this lotion is a game-changer for folks determined to improve the appearance of thin, saggy skin with uneven tone. “I’m absolutely shocked at the difference this makes on my arms,” one reviewer shared. “I’m 65 and a hand washer. The handwashing creates such crepey skin. When I apply this, I would say it gives a 70% improvement. Unbelievable! It does not irritate my skin, and my skin looks and feels healthy.”Beyond that powerful ingredient duo, the retinol body lotion also contains licorice root, vitamin E, plus skin-soothing butters and botanicals that work to soothe, calm and deeply hydrate the skin, perfect for folks in chilly climates. “I’ve been using this product for about 10 days and am already noticing an improvement with my skin elasticity, especially with my legs, which get very dry during the winter months,” a reviewer noted. “It’s also reducing the crepey skin look on the inside of my elbow and upper arm areas. It’s worth a try!”As skincare goals and needs vary, it’s also always a plus to have a product checking multiple boxes. This one is designed for all skin types. It’s even available in a fragrance-free option, making it especially helpful for folks grappling with sensitive and crepey skin. “I love the retinol and ferulic acid lotion so much,” one reviewer shares.“I use it at night because it takes a little effort to rub in, but it has made my skin so incredibly smooth for at least 24 hours (when I reapply). I also think I’m noticing a difference in my crepey areas, and I’ve only been using it for about a week. I use it all over, and haven’t had a reaction with my sensitive skin. Plus, it smells nice! I’m very sensitive to perfumes, and the scent is nice and light.”Aside from the unscented offering, this lotion is available in various packs and sizes to suit your skin-firming and moisturizing needs. So, if you’re ready to give your crepey, sun-damaged skin some deep nourishment, the Medix 5.5 Retinol Body Lotion Firming Moisturizer may be the best $20 you’ll spend.If you need more convincing, keep reading for reviews from other shoppers who are smitten by this firming lotion. Promising Review“When I ordered this lotion, I wasn’t holding out all hopes for it to work. My hands were quite crepey looking, and my arms and shoulders just could never get enough moisture, one reviewer shares. I have tried all sorts of creams and lotions to no avail. Then I tried this little miracle in a bottle. I have been using it for a week, and the crepiness is almost gone! I think with continued use(and sunscreen) I will no longer have old lady hands. I find it has a light, fruity scent that dissipates fairly quickly. The lotion is light and seems to just sink into the skin.” —Shaunna Kamrath“On a whim, I bought this months ago because it had all the elements I look for...free of parabens, alcohol, sulfates, etc. Plus, it’s cruelty-free. It also has just a light, airy scent that’s like a cloud for your skin. I have very sensitive skin and never intended to use this on my face, just spots of skin I noticed starting to get crepey once I turned 40... All of friends are using and selling all that high end expensive stuff that I could not afford ... I don’t have time to spend 300 on lotions and potions. I just wish I had found this sooner. Don’t be like me with the maybe-not-so-blushing-bride skin regret.. I have always looked young, but I saw the squinty lines around the eyes from living out west and in the islands, from being without sunglasses at times, and from too much sun. I had lines on my neck from being a dumb 20 something with tanning beds and one unfortunate incident with my gas fireplace blowing a fireball at me... I had lines on my chest (faintly resembled a burger king whopper) They have faded over time, but still very noticable... After over a decade, the lines on my chest are almost invisible (and I no long look like a sad fast food dinner at the white house), I started using it on my face and have never had an issue with clogged pores or breakouts, and my frown line between my eyes (affectionately.named after an ex) has gone away and my skin top to bottom feels so much better and is in love with this product and always texts it back.” —Girl11eleven [This review has been edited for length. Read the full review here.]“I was skeptical at first; I have areas on my upper arms, hands, knees, and throat that are showing some signs of sun damage, with dark spots, crepey wrinkles, and roughness. I am 64, grew up a beach baby in Florida, when we were in the sun endlessly, without the benefit of sunscreen. I saw the ads for Crepe-erase, decided that was way too much money, looked at the ingredients and compared, and decided that at less than 1/3 the cost, this was worth a try. Within a week, I noticed my throat and upper arms looked a LOT better. My skin looked smoother and more even-toned. Within two weeks, I noticed the skin above my knees, which was so crepey it always felt and looked rough, no matter how much I moisturized, was also a lot smoother. My bingo wings didn’t disappear overnight, and I am not getting the cover of Vogue this month, but my skin looks a LOT better. I am on my second bottle now, and will continue to use this because it’s a reasonable price, and, more importantly, I am getting good results. I imagine individual results will vary, but as a very fair-skinned redhead with sun-damaged skin, I have seen a big improvement.” —Goddessodd“I am a 65-year-old woman who spent way too much time out in the sun in my younger days. Now I have crepey skin. I have tried many products, some left my skin feeling soft, some had a pleasant scent, and some did an OK job with moisturizing. However, none addressed my crepey skin issue. I read the reviews for Medix 5.5 Retinol cream and decided to give it a try. I have been using this product for about a week, and I am starting to a subtle improvement in the texture of my skin! I love the way it leaves my skin feeling. I highly recommend this product to anyone experiencing crepey skin or looking for a really good moisturizing cream. I will be back for more!” —Duckie 54