Digital pinboard business cutting 15% of workforce as it invests heavily in AI

Pinterest has fired two engineers who created a software tool to identify which workers had lost their jobs in a recent round of cuts and then shared the information, according to reports.

The digital pinboard business announced significant job cuts earlier this month, with the chief executive, Bill Ready, telling staff he was “doubling down on an AI-forward approach”, according to a LinkedIn post by a former employee.

Pinterest, which is based in San Francisco and has an office in London, said the cuts would affect about 15% of its workforce, or about 700 people, but did not specify which teams or staff members would be affected.

Two engineers at the company then wrote code to identify sacked staff.