PepsiCo is to cut the prices of some of its snack products in the US, following backlash against previous price hikes and pressure in the face of appetite-suppressing GLP-1 jabs.
Products including Doritos, Lays (known as Walkers in the UK) and Cheetos will be cheaper in the US from this week.
The snack conglomerate said it was "listening closely to customers" who are "feeling the strain" of the rising cost of living.
Food companies are also reckoning with changing consumer appetites as GLP-1 weight loss jabs such as Wegovy and Ozempic grow in popularity, leading users to eat less.
The products in line for price cuts will not see their packaging size, ingredients or taste changed, PepsiCo promised.
