RIYADH: Expo 2030 Riyadh has formalized a strategic partnership with the Saudi Media Forum as organizers step up preparations for event.
The agreement was signed on Monday during a ceremony attended by Talal Al-Marri, CEO of the Expo 2030 Riyadh Company, and Mohammed Al-Harthi, chairman of the Saudi Media Forum and president of the Arab States Broadcasting Union.
Under the partnership, Expo 2030 Riyadh will serve as the SMF’s “foresight partner,” in line with the event’s “Foresight for Tomorrow” theme.
The collaboration will also see the expo play a prominent role in this year’s forum, which is currently taking place until Wednesday, highlighting its significant by engaging with Saudi Arabia’s media ecosystem.
SMF has also committed to supporting Expo 2030 Riyadh through opportunities across leading media outlets throughout the year, aiming to strengthen engagement with audiences across the Kingdom.
