Netflix's animation sensation "KPop Demon Hunters," which captivated the world with its distinct Korean cultural elements, has expanded the reach of Korean culture on the global stage with its triumph at the Grammy Awards.
"Golden" from the film's original soundtrack took home Best Song Written for Visual Media in a premiere ceremony of the 68th Grammy Awards in Los Angeles on Sunday (U.S. time). It marks the first time that an original soundtrack from the K-pop genre has ever been nominated for or won at the Grammys.
The U.S. animated film acts as a cultural hybrid, seamlessly blending traditional Korean heritage with contemporary styles as it follows Huntr/x, a fictional girl group that battles evil spirits using the power of music. Set in Seoul, it showcases local landmarks and cultural elements, such as "hanbok," traditional tiger and magpie characters, a traditional medicine clinic, vibrant Seoul streets and street food, which have caught global attention since its release.
The movie became the most-watched Netflix title of all time, surpassing 500 million total views in under six months after its release. Its success triggered a wave of cultural interest, from sold-out "sing-along" screenings in the United States, Britain, Australia and New Zealand, among other countries, to sold-out Halloween costumes inspired by its characters.
