Israel may be tiny, but it's one of the world's most dynamic and digitally driven markets. Marketing consultant Roi Hildesheimer of ROI Marketing shares insider tips, and the common traps global companies fall into when trying to sell to Israeli consumers
Israel may look like a small dot on the map, but don't be fooled. Too many European and American companies treat Israeli marketing as a quick translation job and a few ads, until they realize just how complex it is. Israel is dense, digital, and opinionated, with its own humor, buying habits, loyalty clubs, and unwritten marketing rules. Speak to Israelis the way you speak to Europeans and Americans, and you'll likely spend a lot without much return.
Hildesheimer, a marketing strategist with two decades of experience, is working in order to help international companies enter Israel in a way that feels authentically local rather than merely imported. "You can't simply translate your content into Hebrew and consider the job done", he says, "The process demands more than linguistic translation. It requires a cultural translation."
Breaking into Israel isn't about luck, it's about understanding what not to do. After years of hands on experience, Hildesheimer shares the biggest pitfalls foreign brands face, and how to turn them into opportunities.
