Launch of R&D centre could pave way for deal for UK’s Jaguar Land Rover to build cars for Omoda and Jaecoo owner
Chinese carmaker Chery is to open a research and development headquarters in Liverpool, in a move that could pave the way for a deal for the British manufacturer Jaguar Land Rover to build its cars.
State-owned Chery’s commercial vehicle arm will base the headquarters for its European operations in Merseyside, including research, engineering, and commercial functions.
Chery has already made a mark in the UK car market through its Omoda and Jaecoo brands, and it is launching its eponymous brand with an advertising campaign featuring former England footballer Peter Crouch.
The UK government has been working on a plan for Jaguar Land Rover (JLR), the country’s biggest automotive manufacturing employer, to build Chery electric vehicles in Britain. The deal was expected to form part of talks during Keir Starmer’s visit to Beijing, although no deal has been announced.
