RIYADH: The sixth edition of the Middle East Sports Investment Forum concluded on Jan. 28 in Riyadh, reinforcing the need for long-term legacy planning, integrated infrastructure development and fan-centric strategies as the region’s sports ecosystem continues to mature.
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Held over two days — Jan. 27-28 — at the ministry of investment headquarters and the Kingdom Arena, the forum brought together senior government officials, global sports executives, investors and technology leaders to assess how the Middle East — and Saudi Arabia in particular — can translate major event hosting and increased investment into sustainable impact.
A recurring theme in panel discussions was the importance of moving beyond siloed planning toward connected strategies that link infrastructure, finance, fan engagement and legacy from the earliest stages of project development.
Dr. Sakis Batsilas, deputy CEO of FIFA World Cup Qatar 2022, stressed that while international expertise has played a key role in the region’s rapid progress, long-term success depends on knowledge transfer and talent development.
