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said Tuesday it plans to sunset its Fresh and Go brick-and-mortar chains, marking a major pivot in the company’s grocery strategy.
“After a careful evaluation of the business and how we can best serve customers, we’ve made the difficult decision to close our Amazon Go and Amazon Fresh physical stores, converting various locations into Whole Foods Market stores,” the company wrote in a blog post.
Amazon said the closures are part of an effort to prioritize investments, noting it still plans to roll out other brick-and-mortar concepts, including “a mass physical store format.” It will continue to operate its Fresh online grocery service, the company said.
Amazon isn’t giving up on physical retail. The company said it plans to open more than 100 new Whole Foods locations over the next few years. It will also expand its line of Whole Foods Daily Shops, which are mini-markets that offer a smaller assortment of grocery items.
