MAKKAH: Saudi Arabia’s Hajj and Umrah system has launched the “Coming to Umrah?” campaign to raise awareness of services, guidelines, and proper conduct, enhancing the overall Umrah experience.
The initiative aligns with Vision 2030’s goal of enriching the Umrah journey and improving service quality, as part of preparations for the peak Ramadan season.
The campaign comes as international Umrah arrivals have exceeded 11.8 million since the start of the current Islamic year, the Saudi Press Agency reported.
Running until the end of Ramadan, the campaign focuses on awareness of services, procedures, and appropriate behavior throughout the Umrah journey.
A mix of digital and on-site communication tools accompanies pilgrims from planning through their return home, the SPA reported.
