They're the injections helping some people shed pounds, but weight-loss drugs are also transforming the way people spend.
About 1.6 million people in the UK used weight-loss jabs in 2024, the latest research from University College London suggests, with millions more saying they'd be interested in trying them.
For those paying privately, they can cost more than £300 a month – but with their popularity only expected to rise, how are businesses adapting to a new type of consumer?
Weight-loss injections work by mimicking a natural hormone, GLP-1, which regulates hunger, and those who use them find their appetite is reduced.
"My weekly food shop's really gone down," says Sam Gillson, 38, from Shropshire, who got in touch with BBC Your Voice. He's lost more than four stone using weight-loss jabs since June.
