The first surprise is a Guinness World Record for the longest chain of people licking ice cream. The second is that it was broken in Chennai this week, by 4,008 school students — and a lot of ice cream.
Students from eight schools in Chennai worked together to break this Guinness World Record at the RK Convention Centre, Neelankarai, on January 21. The previous record, set on July 23, 2011, was held by 2,728 participants at an event organised by the UK’s award-winning ice-cream brand Morelli’s of Portstewart.
Instructions were simple — the record had to be set in one minute. The participants formed a human chain, with each person holding an ice cream in their right hand and offering it to a neighbour.
As some students fought brain freeze, and others dived right in to finish the ice cream stick, the countdown reached a crescendo. Finally, Richard William Stenning, adjudicator at Guinness World Records, UK, made the announcement alongside Milind Verlekar, Guinness World Record Team, Pune. “You were all very patient and you have broken a world record set in 2011,” he announced. ‘We are the Champions’ by Queen, played at the DJ booth and caps were tossed into the air.
The event, ideated for close to two months, by Hatsun Agro Product’s flagship brand Arun Icecreams celebrated the unadulterated joy of childhood with everyone’s favourite frozen treat.
