Good morning. The planet’s business and political leaders are still in Davos, jawbonning about tariffs, AI, and the changing world order—along with some introspection about the perception and reputation of the annual confab itself.
Reputations matter. For proof, just look at Fortune’s latest World’s Most Admired Companies list, which is out today and ranks companies by the ratings they receive from their peers in the business community (more than 3,000 executives, directors, and analysts). Tech accounted for five of the top ten companies on this year’s list.
Apple, despite its many challenges in AI over the past year, remains at the top of the heap. It’s a testament to the durability of the business Apple built—and a reminder of how much it has to lose if it doesn’t get its act together on AI.
More news below.
Alexei Oreskovic
