Iconic for a reason, this beloved concealer boasts a 4.6-star overall rating, with thousands of reviewers raving about how easy it is to apply and how long-lasting it is. Deemed a staple, holy grail and the GOAT concealer, wearers say the formula covers dark circles, acne, “huge” pores and fine lines — without settling into wrinkles, creasing or coming off in the middle of the day. And while it usually runs over $30, you can snag it for under $20.
It’s a blendable, full-coverage formula with a matte finish that people love for not settling into fine lines. And it comes in nearly 50 shades.
Since its launch in 2016, Tarte’s Shape Tape has taken over the internet. After listening to fans and makeup lovers, the brand has majorly expanded its shade range, with Shape Tape concealer now coming in close to 50 colors.
Users say the brand’s colormatch chart (which you can peep above), does “a good job” at matching your skintone. Layerable and blendable, it plays well with other products, “alone or with foundation it’s all beautiful!” one reviewer wrote, calling it “by far the best concealer I have ever used.”
Whether your skin has changed from hormones or menopause or you’re just struggling to perfect your routine — Shape Tape is likely the last concealer you’ll have to try.






