DUBAI: Model Mona Tougaard is kicking off 2026 strong, appearing in the latest campaign for British label JW Anderson, starring alongside some of fashion’s most recognizable figures. The campaign showcases JW Anderson’s Autumn-Winter 2026 ready-to-wear collection, captured in a star-studded lookbook rather than a traditional runway presentation. It reflects Irish Creative Director Jonathan Anderson’s focus on community, craft and the relationship between people and objects, a concept he has been developing as part of the brand’s evolving identity.
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In this project, Tougaard — who has Danish, Turkish, Somali and Ethiopian ancestry — shares the frame with Australian pop icon Kylie Minogue, fashion journalist Tim Blanks, designer Margherita Missoni and actress Ruth Wilson, among others — all friends, collaborators, or longstanding figures in Anderson’s creative circle.
The visuals mix portraits of the cast with still lifes and artisan objects, emphasizing the brand’s interest in curated, crafted pieces rather than seasonal trends. Tougaard models pieces from the collection and contributes to the campaign’s narrative of inclusivity and personal connection, embodying Anderson’s intent to weave together “things — and people — I like and I would like to have around me.”
