Gen Z is coming of age in a job market defined by uncertainty. AI is reshaping work, entry-level opportunities feel fragile, and a growing number of young people are stuck on the sidelines— labeled as NEET, not in employment, education, or training.
Self-made millionaire and social media star Logan Paul has little sympathy for those who don’t help themselves.
“We’re in an interesting time where everyone wants to critique, but no one wants to build,” Paul told Fortune in an interview. “They all are just armchair quarterbacks yelling from the sidelines while there are doers out there who are creating, making, building, establishing, and I am that person.”
First rising to fame as a teenager on now-defunct video app Vine, Paul has parlayed internet fame into a sprawling business empire—in part by relentlessly turning personal interests into commercial ventures.
He built his early audience alongside his brother, Jake, then expanded beyond content creation through partnerships with fellow creators like KSI and MrBeast. He eventually used his following to launch consumer brands like Prime and Lunchly. Most recently, Paul has pushed further into the mainstream, signing on as a full-time WWE star. His YouTube subscribers now exceed 23 million, in addition to nearly 27 million Instagram followers.
