Five exchange-traded funds have been launched by Trump Media, owner of the president’s social media platform Truth Social

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he word “Truth” was plastered all around the New York Stock Exchange on Thursday morning. At 9.30am, when the market opened, a small crowd stood on the balcony above the trading floor to ring in the day.

The group was celebrating the launch of five exchange-traded funds, or ETFs, that are tied to Truth Social, Donald Trump’s social media platform that has spun into a menagerie of products over the last few years.

Under a parent organization, the Trump Media and Technology Group, Truth Social has been joined by a streaming platform, a nuclear fusion energy company and a growing slate of financial services products.