I have been going to the World Economic Forum since 2009, when I was a young news assistant on “Squawk Box Europe” and had no idea what I was getting into.
Back then, and still now, it is CNBC International’s biggest outside broadcast of the year, and it’s still thrilling to attend.
The heady combination of world leaders, the most powerful players in business and a splash of celebrity — all navigating the snowy streets of Alpine ski resort Davos — makes for a unique experience.
Over the years, I have seen many versions of Davos: the fall-out from the Great Financial Crisis and European debt crunch; the trading scandal that rocked French banking giant Societe Generale
; the surge of the Arab Spring; the rise and fall of Russia; the spread of the Covid-19 epidemic and now the upending of the world order that has been in place since the end of the Second World War.
