M&S, Morrisons and Ocado among retailers bringing out ranges targeting shoppers taking Wegovy or similar
Veganuary and dry January are among the new year health kicks enthusiastically endorsed by supermarkets, but this year the buzz is around “Jab-uary” as pricey diet foods aimed at people on weight-loss drugs hit the shelves.
Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are among the big names targeting shoppers who use weight-loss injections, known as GLP-1 agonists, but better known by brand names such as Wegovy and Mounjaro.
Ocado’s new virtual “weight management” aisle includes a “curated range of GLP-1-friendly products” that runs the gamut from tiny (100g) portions of steak costing £3.50 to a trendy “powdered greens” supplement, AG1, at £107 a pack.
The online supermarket said it was seeing strong demand for protein-rich staples such as steak, chicken, cottage cheese, health drinks and vitamins and supplements.
