Trend of mini-me dressing – wearing same clothes as one’s children – has extended to four-legged friends
Beyoncé and Kim Kardashian are some of the many who have long indulged in mini-me dressing – wearing the same clothes as their children – but now the trend is being extended to people’s four-legged companions, too. The dog clothing market is soaring and this winter it is coats that are topping the most in-demand list.
Bestsellers at Pawelier, a London-based luxury pet accessories shop include a £135 four-leg puffer coat complete with a fuzzy hood and toggle detailing, and a £110 reversible down-filled jumpsuit in cornflower blue and cappuccino brown that wouldn’t look out of place on a designer catwalk. The Italian greyhounds and whippets pictured bundled up in them appear to be prepped for an Alpine adventure rather than a lap around the park.
At John Lewis, searches for dog coats are up 33% year on year. Its bestseller is a £22 own-brand tangerine-coloured puffer jacket with a utility style belt.
Rob Newsome, director of sales at Danish Design, a Leeds-based pet product manufacturer, says Britain’s increasingly cold and wet weather is driving sales. The company started out creating pet bedding in 1981, but over the past 40 years has experienced a huge increase in demand. Its current bestseller, the 3-in-1 coat, looks similar to a Dryrobe and features a waterproof and windproof outer layer and a detachable inner fleece.
