A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media. Sign up to receive future editions, straight to your inbox.
As prediction market trading volume booms, Truist analysts say there could be an unlikely source behind the surge.
Analyst Barry Jonas wrote this week that 18- to 20-year-olds, who are too young to gamble legally in most states, could be contributing significantly to the growth of prediction markets.
Specifically, data from HoldCrunch, founded by a former FanDuel executive, shows prediction platform Kalshi is taking more trades on college football than on NFL and NBA. While non-college students could still wager on college results, of course, the trend could offer a clue into the demographics of prediction platform users.
HoldCrunch analyzes the data on an “OSB-equivalent handle” rather than on volumes alone.
