Jan. 12 (UPI) -- Colombian singer Yeison Jimenez, a leading figure in Colombia's popular music genre, died Saturday at age 34 after a private plane crash in a rural area of central Colombia, authorities said.

Colombia's Civil Aviation Authority said Jimenez was traveling on a private aircraft with five members of his team. There were no survivors, including the flight crew.

The plane went down shortly after taking off from the Paipa and Duitama airport in the department of Boyaca and was completely burned, authorities said.

The flight was headed to Medellin, where Jimenez was scheduled to perform as part of the traditional Fiestas Populares de la Vaca en la Torre in the town of Marinilla.

Concertgoers learned of Jimenez's death while the festival was underway. He was to perform later that night, and Marinilla Mayor Julio Cesar Serna went onstage to inform the audience.