Maybe it’s the way Melani Sanders often wears a pair of reading glasses and has another perched on top of her head. Or the way she sighs and says “we do not care about bras” or “unpainted big toenails.”
She captures midlife’s indignities and difficulties through her deadpan delivery in short videos that have women nodding their heads in agreement, laughing out loud and sharing with friends. She says what so many women are thinking – and she makes it way funnier.
Her observations are part of what she calls the We Do Not Care Club, where Sanders shares things that women in perimenopause and menopause no longer care about – from chin hairs to cooking dinner. In a world where midlife women on social media are served a constant flow of protein powders and weighted vests, magnesium supplements and bamboo sheets, Sanders offers a moment of levity.
Her honesty and humor arrived at just the right moment. Her growing fan base is now more than 6 million strong across Instagram and Facebook, TikTok and YouTube of women who no longer want to please anyone. And her “Official We Do Not Care Club Handbook” is out Jan. 13.
Celebrities now call themselves members of the WDNC Club, and Halle Berry texted Sanders “Hey girl, what are you doing?” on a recent Saturday morning after the two had met on “The Drew Barrymore Show” in 2025.
