Jersey Mike’s Subs is taking its signature sandwiches overseas with its first European expansion set for this year, the company said Monday.
Leading the push is the brand’s founder and board chair, Peter Cancro, via his company, JM Submarines UK LTD.
The deal between Jersey Mike’s and Cancro’s entity calls for 400 stores to be opened in the U.K. and Ireland, and it will be the first in a series of plans for future international growth. The privately owned Jersey Mike’s was acquired for a reported $8 billion by Blackstone in late 2024.
“All consumers, not only here in the U.S. but around the world, are looking for a great value, but they want quality. They want authenticity,” Jersey Mike’s CEO Charlie Morrison told CNBC in an interview. “Everything about the brand screams quality and freshness, and I think that’s what consumers want anywhere in the world. They’re going to be picky and careful about what they choose, but we believe strongly they’re going to choose Jersey Mike’s over anybody else.”
Morrison noted that deli style subs are becoming a staple internationally, and he plans to stay true to the brand’s roots in this expansion. He said Jersey Mike’s 20 consecutive years of positive same-store sales growth in the U.S. to help inform the international move.
