Bobbie CEO Laura Modi has a nightly ritual that helps her stay confident while running her baby formula business, she said in an Oct. 7 episode of the “CNBC Changemakers and Power Players” podcast.

Every night, Modi does a “personal and professional check-in,” and mentally ranks her day on a scale of one to five from both perspectives, she said. The routine helps her reflect and process her feelings as she gets ready for bed, she added.

“There’s moments where you have to take the internal check-in and remind yourself that you’re being human, that’s OK, and then put your thick skin back on,” said Modi.

Modi, a former director of host operations at Airbnb, quit her job to co-found Bobbie in 2018. After having her first child two years earlier, she was frustrated by ingredients found in typical baby formulas, she told CNBC Make It in July 2023. The company, which sells organic U.S.-made baby formula, brings in an estimated $64.84 million per year in revenue and has raised approximately $185.01 million in total equity funding, according to FactSet.

While Modi has always had thick skin, she said, her nightly check-ins help her celebrate her wins and recover from rough days while growing her company and raising her family, she said.