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Eddie sits at a cafe dressed in a turtleneck and blue beret. “On a scale of 10-10, rate how good I look,” the caption to his post reads.
The socialite’s page is full of candid content: enjoying a doughnut at a popular Melbourne brunch spot, relaxing in a chic robe and celebrating a paid “staycation” at the Hyatt House in Melbourne, adorned in a leopard print outfit.
Eddie has almost 50,000 likes on Instagram, his own brand discounts and an Amazon store. He’s also a chihuahua, and one of dozens of pets being used to tap into an increasingly lucrative influencer market on social media.
