JEDDAH: Hayy Matsuri has returned to Hayy Jameel Jeddah, and continues until Jan. 10, providing a key platform for cultural exchange between Japan and Saudi Arabia.
Open to the public, the festival brings together more than 35 contributors in an immersive program that spans music, food, films, crafts and community-driven experiences.
This year’s edition is inspired by the Japanese philosophy of Shu Ha Ri, a concept rooted in the progression of learning through imitation, innovation and invention.
The theme is explored across multiple art forms, offering visitors an understanding of how traditions are learned, challenged and ultimately reimagined.
The festival features live performances, food and beverage concepts, retail experiences, an open market, film screenings, cultural demonstrations, board games and interactive activities designed for all ages.






