RIYADH: Visitors to Jazan Festival 2026 can enjoy a closer look at the region’s growing art scene with the transformation of the “This is Jazan” waterfront area into a cultural gallery and heritage hub.

The festival, which launched on Dec. 25 last year, runs until Feb. 15 with the theme “Jazan: Treasures of Nature.” It highlights the region’s rich cultural and natural identity while boosting its appeal as a tourist destination.

“This is Jazan” features the area’s diverse landscapes, from coasts and plains to mountains, and explores how geography has shaped local life and heritage over generations.

All 16 of the region’s governorates have dedicated pavilions and themed corners where visitors can explore traditional crafts, folk arts, live performances and displays of local products such as honey, ghee and handicrafts.

Interactive sections including craft workshops, henna art, pottery, and cultural demonstrations offer hands-on experiences that connect visitors with Jazan’s traditions and everyday life. Children in traditional attire and demonstrations of coffee roasting also enhance the ambience.