A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.
Historically, Americans moved in order to find better economic opportunities. But the driver has now shifted from the “Go West, young man” mentality, where free and open land presented that opportunity, to much more personal incentives of family and affordability, according to an annual migration report from United Van Lines.
It found Americans are not only choosing to live closer to family, but that they want smaller markets rather than urban cores as they seek cheaper housing and better quality of life. This shift will have a significant impact on commercial real estate investors and the choices they make going forward.
Oregon was the most popular moving destination for the first time ever in 2025, while Florida and Texas, which had seen huge influxes in the Covid and early post-Covid years, are now seeing more balanced migration.
