Liz Kendall calls on X to ‘deal with this urgently’ while expert criticises ‘worrying slow’ government response

The UK technology secretary has called a wave of images of women and children with their clothes digitally removed generated by Elon Musk’s Grok AI “appalling and unacceptable in decent society”.

After thousands of intimate deepfakes circulated online, Liz Kendall said X, Musk’s social media platform, needed to “deal with this urgently” and she backed the UK regulator Ofcom to “take any enforcement action it deems necessary”.

“We cannot and will not allow the proliferation of these demeaning and degrading images, which are disproportionately aimed at women and girls,” she said. “Make no mistake, the UK will not tolerate the endless proliferation of disgusting and abusive material online. We must all come together to stamp it out.”

Her comments came amid warnings that the Online Safety Act, which aims to tackle online harms and protect children, needs to be urgently toughened up despite pressure from the Trump administration to water it down.