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Versant Media Group, the portfolio of cable TV networks and digital assets spun off by Comcast
, joins the small cohort of public media companies as the industry reckons with ongoing disruption.
Versant begins trading on the Nasdaq Monday under the ticker symbol “VSNT.” The company’s so-called “when-issued” stock — a security that is expected to be issued and has been authorized to trade on a conditional basis to give investors an early chance to buy shares — initially began trading on Dec. 15 at $55 per share. As of close Friday it was trading at $46.65 per share.
Tune in at 8:30 a.m. ET as Versant CEO Mark Lazarus joins CNBC TV to discuss the company’s stock market debut. Watch in real time on CNBC+ or the CNBC Pro stream.
