RIYADH: The road to the 2026 FIFA World Cup officially began on Saturday, as the sixth edition of the FIFA World Cup trophy tour sponsored by Coca-Cola got underway in Riyadh.
The city is the first of 75 destinations that will welcome football’s most coveted prize ahead of this summer’s contest.
Held at ROSHN Front, the event was a festival of football, with fans given the rare opportunity to take photos with the famous trophy.
With Saudi Arabia preparing for its seventh World Cup appearance, anticipation was evident across the venue. Visitors were treated to a range of experiences, including skill-based challenges and a Coca-Cola ferris wheel, and got the chance to admire iconic jerseys from Germany, Argentina and Spain as well as the latest Green Falcons kit.
Italian football legend Alessandro Del Piero added star power to the occasion, welcoming fans and posing for photos.
