MIAMI GARDENS, FL – The obvious takeaway from this snapshot in time, this clear distinction between what is and what you want it to be, is how much money are the billionaire boosters at Texas Tech willing to spend?
How much more money will it cost to take a magical season for the ages, and push through the stratosphere of competing with the Big Ten and SEC?
Because that’s how far away the highest-paid roster in college football looked from competing with the elite of the sport in Thursday’s humbling 23-0 loss to Oregon in the College Football Playoff Orange Bowl quarterfinal.
Reached shortly after the loss, Texas Tech booster Cody Campbell, the financial architect of this made-for-championships roster, told USA TODAY Sports of the 2026 season, "We will double down."
And there's your cold, hard truth of an answer. This thing is just beginning at Texas Tech.
