The Delhi High Court has protected the personality rights of actor Nandamuri Taraka Rama Rao Junior, popularly known as NTR Junior, restraining several websites and online platforms from unauthorised commercial use of his name, image and likeness.
Justice Manmeet Pritam Singh Arora, while hearing a plea filed by the actor, passed an interim order restraining various defendants — including unidentified entities and websites — from exploiting the actor’s personality traits using artificial intelligence and deepfake technology until the next date of hearing.
NTR Jr. moves Delhi HC for protection of personality rights
In the order passed on Monday (December 22, 2025), the Court said, “Plaintiff [NTR Junior] is a known and recognised actor whose name, image, and likeness have acquired goodwill through decades of professional achievement and brand endorsements. His reputation as a popular and well-recognized actor, who is a recipient of multiple prestigious awards.”
“Plaintiff has millions of followers across social media platforms. It is stated that Plaintiff has several brand endorsement agreements and is a sought-after brand ambassador by several entities. These facts holistically establish the public association uniquely tied to his identities and his reputation amongst the public not limited to his fans,” the Court said.
