As Josh Abbotoy gazes out at lush green woods and pastureland nestled among Tennessee's Appalachian hills, he describes what he intends to build here: a neighbourhood with dozens of residential lots, centred around a working farm and, crucially, a church.
"A customer might very well buy and build roughly where we're standing right now," he says as we hike up to the top of a ridge.
Mr Abbotoy is founder of the real estate company Ridgerunner, which has bought land here and in neighbouring Kentucky. But his is no garden-variety housing development.
Mr Abbotoy is prominent in US conservative circles and describes his development as an "affinity-based community" - marketed to people not only interested in the peace and quiet of rural life, but in a constellation of right-wing ideals.
"Faith, family and freedom," he says. "Those are the values that we try to celebrate."
